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Discover how to scale your lead generation efforts while maintaining or improving your gross margin. This article delves into strategies like segmentation, automation, and offer engineering to ensure sustainable growth. Learn to evaluate campaigns with a margin-first approach for profitable expansion.

Explore the link between gross margin and lead quality in B2B contexts. Learn how to segment lead sources, prioritise high-margin accounts, and improve profitability through targeted strategies. This guide helps businesses protect margins and accelerate growth.

Discover how focusing on gross margin rather than just clicks and conversions can revolutionise your paid ads strategy. This guide explains how to calculate allowable customer acquisition cost (CAC) based on margin goals, ensuring your campaigns are profitable and sustainable.

Discover how to construct a lead generation funnel that safeguards your gross margin by focusing on cost-efficiency and avoiding low-value leads. This guide covers every stage from qualification to follow-up, ensuring your funnel aligns with profitability goals for sustainable growth.