FAQs
1. What’s your average client ROI?
2. Can you demonstrate impact on ROCE?
3. Can I deploy this across a portfolio?
What Is AI-Powered Lead Generation?
AI-powered lead generation replaces manual outreach with intelligent automation. Our agents use GPT-based logic to identify, qualify, and nurture leads across channels, personalised at scale.
Predictable and high-quality sales pipeline
Scalable, margin-protecting revenue systems
Lower, efficient customer acquisition costs
Why Gross Margin?
We’re not just another agency - we’re a profit-first growth partner. Everything we do is engineered to deliver high ROCE, protect margin, and generate pipeline that leads to revenue, not just noise.
3:1+ Gross Margin Return
Every campaign is optimised for financial performance - not just clicks.
Every campaign is optimised for financial performance - not just clicks.
ROCE-Focused Strategy
Capital efficiency is engineered into every touchpoint.
Capital efficiency is engineered into every touchpoint.
Launch Fast
Go live in days, not months, with prebuilt systems.
Go live in days, not months, with prebuilt systems.
Portfolio-Ready Deployment
Scale growth across multiple teams or companies.
Scale growth across multiple teams or companies.
Who It's Built For
Investment firms scaling B2B portfolio companies
Operators optimising margin and pipeline pre-sale
Founders preparing for fundraising or exit
Revenue leaders focused on efficiency
Our AI-Driven Lead Gen Services
B2B Lead Generation Campaigns
Multichannel outreach designed for pipeline acceleration and revenue attribution.
"Gross Margin helped us increase pipeline by 3.6x in 6 weeks and improved our ROCE across the board. This played a major role in achieving a higher valuation at exit.”
What Results Can You Expect?
3:1+ return on gross margin spend
Improved ROCE across go-to-market efforts
Lower CAC and higher conversion rates
Repeatable outbound systems without headcount growth
