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Discover a framework that aligns gross margin with lead generation for B2B founders. Learn about pricing strategy, cost control, funnel design, and attribution. Optimise your marketing for profit and scale effectively.

Discover how to optimise your offer stack to protect your gross margin while boosting lead flow. This article delves into strategies like value ladders and anchor pricing, providing actionable insights for creating profitable offers.

High gross margin businesses have a competitive edge in lead generation. By leveraging financial flexibility, they can outspend and out-test competitors, explore new marketing channels, and improve conversion rates. Learn how to transform your margin advantage into marketing success.

Gross margin plays a crucial role in selecting the right lead generation channels. This article delves into how SEO, LinkedIn, and email marketing impact customer acquisition cost (CAC) and aligns them with your margin thresholds. Learn to identify scalable, high-ROI channels that deliver high-margin customers.