AI Sales Assistant: How It Works & Drives Pipeline
An AI sales assistant is software that researches prospects, drafts personalised outreach, books meetings and updates your CRM autonomously — handling the repetitive top-of-funnel work that drains human SDR hours. For UK scale-ups, that means more qualified pipeline at a fraction of the headcount cost. Gartner forecasts 60% of B2B sellers will use generative AI tools by 2025, and the gap between teams that have deployed them and those that haven't is widening fast. This guide walks through exactly how these systems work, what they cost, and the ROI you should expect inside 90 days. We've also published a deeper benchmarking resource, the Gross Margin AI Sales Assistant Guide, for founders pressure-testing vendor claims before signing. Let's get into the mechanics.
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