Building a Pricing Strategy That Maximises Profit
Setting the right price is one of the most important decisions for a business. Price directly affects revenue, profit margins, and how customers perceive your brand. Yet many small businesses set prices by guesswork or copy competitors, which can hurt their profitability. In fact, 77% of failed small businesses had not priced properly or failed to include all necessary costs in their prices. This alarming figure shows that poor pricing is a common pitfall. On the flip side, smart pricing can be a powerful lever: studies show that even a 1% price increase can boost profits by roughly 11% on average – a significant impact greater than increasing sales volume or cutting costs.A well-crafted pricing strategy ensures you’re not leaving money on the table and not driving customers away. It gives you a systematic way to decide how much to charge, rather than relying on hunches. For a time-pressed founder focused on growth and margins, investing time in pricing strategy can pay huge dividends.