Best Agency to Grow Revenue: Maximise Profitability | Gross Margin
Imagine unlocking 30% more profit from your current revenue stream. Many UK SMEs focus on increasing sales volume, neglecting the crucial metric of gross margin. Gross margin—the percentage of revenue remaining after subtracting cost of goods sold—measures your pricing power and operational efficiency. UK SMEs typically target 50-70%, with SaaS companies aiming for 75-85%. This guide reveals how to calculate, benchmark, and improve your gross margin in 90 days. With UK inflation at 4.2% in 2025, protecting margin has never been more critical for survival. Download our free gross margin calculator to assess your profitability in minutes.